Wednesday, 28 September 2016

How To Make Your Ads Work Harder


Do you find online marketing easy? Maybe not.

The online world of advertising becomes more competitive daily. How do you stand out in such a crowded market, when (as rumour has it) most of us are exposed to one ad every 11 seconds of every waking minute!


Getting noticed in a crowd is not easy


Most of us business folk use paid search and social media ads to promote our wares, but how do you get more bang for your buck? We need a solid return on spend or we may as well pack up now and go home.


Does anyone really find this stuff easy?

Where do we start? 

Well, we first need to identify where your customers are. If you have a website selling running shoes, you might be able to get your ad on the website of your local gym or running club, but chances are the sales coming in from that source won’t keep you in energy bars for very long.




It pays to put a strategy in placeSo we need to spread the net further and wider, over as many channels as possible, in order to generate sales that will make you and your bank manager happy.

That sounds easy, but where? And how?

Finding where to place your ads yourself is difficult, time consuming and quite frankly, pretty demoralising.

So let’s work backwards. 




Get your message out thereYou want your brand message to be seen by as many people as possible. You want to be able to get your ads in front of people who are likely to buy. You want the set up to be as easy as possible, and you don’t want to pay agency fees on top, or be tied in to a long contract.


Lastly, but certainly not least, you want to appear alongside top brands, and benefit from the “being sold on the same shelf” scenario.

That’s a long list. Surely that’s not possible?



How do you reach your target audience?
How to get eyes on your pages


Ah ha! Allow me to introduce you to the concept of the exchange platform, in particular, the LikesXL platform.


This is a very special exchange platform which is kind of like a supermarket of websites, blogs, promotional videos and landing pages, that uniquely also offers a huge engaged audience. Ad agencies love us for this, but also because they can buy ad space in bulk, which saves them a huge amount of time and effort. LikesXL also deliver targeted views and engaged clicks… the Holy Grail in digital marketing.


To try to generate this kind of exposure on your own is a massive task. Why spend all that time and effort when there is a platform already set up that can do the job for you, very effectively too.




Advertising is a multi-billion dollar industry, and exchange platforms have earned their place on the grid. They offer a serious proposition, and are intent on what they do. In particular, LikesXL is first off the blocks within this exciting industry to offer totally unique and highly attractive packages for large corporate advertisers. 





If you use the platform correctly, it will generate brand exposure, leads and sales for you, in a way that is out of reach until you are generating big traffic to your site unilaterally. The platform offers a win-win situation.


If you are already advertising on other networks or platforms… no problem. You won’t be asked to enter an exclusivity deal, or do anything that could possibly clip your wings. Just think of this as an extra exposure generator.


See what I mean? Win-win!


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